How Ace Influence Became an AI Agent

Ace Influence Wasn't Born as an AI Agent

Like Michelangelo sculpting marble, we started with a block of chaos and gradually shaped it into what it is today — by watching how users actually behave.

Where We Started

The first version of Ace Influence was an internal management system we built for an influencer marketing agency, based on our own experience running campaigns. Back then, AI only played a role at a few key points:

• It could interpret what users were looking for in a creator, "translate" that into keywords creators would actually use in their content, and feed that to our search engine.
• It could turn plain text outreach templates into polished HTML emails with company logos.
• It could draft replies to creators based on pre-saved templates.

We assumed this agency operated the same way we did — that they already had best practices and just needed a database and project management system to reduce friction in their workflow.

We were wrong.

What Users Actually Wanted

What users actually wanted was a digital employee with know-how — one that could improve their campaign ROI.

Turns out, best practices aren't public knowledge. They were our own "correct contrarian beliefs":

• How should you plan a campaign budget for the best results?
• What makes a creator the "right fit"?
• How do you find them?
• How do you tell if a creator is reliable?
• What's a fair rate for a creator?
• How should you plan a video script?
• How do you manage the collaboration process?

The Cost of Knowledge Transfer

The cost of transferring this knowledge is high. When we hired campaign managers, we had dedicated onboarding training. Even then, execution varied from person to person. Teaching all of this to users — along with how to use the tool — wasn't going to work.

That's when we realized: we needed to build a product that internalizes this know-how, executes the tasks, and delivers results directly.

How Ace Influence Became What It Is Today

I'm not a technical founder — I come from a creative background. I used to struggle with repetitive knowledge work where the steps and rules were clear but still had to be done manually.

I'm grateful to witness AI eliminate this headache, so people can unleash their creativity. We hope Ace Influence can help more brands unlock their potential — not by giving them another tool to learn, but by giving them an agent that already knows the job.