Why We Built Ace Influence

This Is Our First Public Announcement

I dreamed of becoming a filmmaker, hiding behind the scenes.

Now I'm the co-founder & CEO of Ace Influence — an AI SaaS that 10X the ROI of influencer marketing for small businesses.

The pivot was drastic, but it didn't come out of nowhere.

From Film to Influencer Marketing

In 2020, the pandemic nearly destroyed the film industry. I was stuck in my bedroom in China, searching for a way out. After two years of struggle, I ended up diving into influencer marketing — helping brands of all sizes expand their reach through social media content.

Still storytelling. Just in a much shorter format.

But I quickly discovered the process was broken:

• Finding and validating the right creators takes hours of manual work
• Managing campaigns across hundreds of creators is a nightmare — inefficient and labor-intensive
• Content performance is unpredictable when left entirely to creators. It becomes spray and pray.

Hard-Won Expertise, Built Into Software

I had to solve these problems as I served over 200 brands. That hard-won expertise became the foundation of Ace Influence — made possible by the jaw-dropping speed of AI agent development and my co-founder, who turns these ideas into reality.

We didn't set out to build another dashboard or another database. We set out to build a product that actually knows how influencer marketing works — and does the heavy lifting for you.

What's Next

Today marks our first public announcement. We'll be sharing our journey, lessons, and insights on influencer marketing as we go.

If you're a marketing leader at a DTC brand — or just curious about influencer marketing — we'd love to connect.

And to our old friends: thank you for your support over the years. This is just the beginning.