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Campaigns
A campaign is the central organizing unit in Ace Influence. It represents a single influencer marketing initiative -- with its own brief, target audience, budget, and set of creator collaborations.
Key concepts
| Concept | Description |
|---|---|
| Campaign Brief | A Markdown document describing the campaign goals, audience, and requirements. You can add URLs, PDFs, images, or text as sources and let AI generate or update the brief, or write it yourself. See Campaign Brief for details. |
| Target Audience | The audiences you want to reach (e.g. "fitness enthusiasts aged 18-35"). Each audience segment guides Creator Radar to find relevant creators. |
| Attribution Keywords | Keywords creators include in their content so the platform can automatically detect and attribute posts back to the campaign. |
| Status | Every campaign is either Active or Archived. |
Accessing campaigns
Navigate to Campaigns in the sidebar. From the campaign list you can:
- Search campaigns by name.
- Filter by status (Active, Archived, All).
- Filter by owner (My Campaigns, Team Members').
- Sort by priority, creation date, deadline, or name.
- Click any campaign to view its detail page.
Campaign detail tabs
Each campaign detail page has the following tabs:
| Tab | Description | Learn more |
|---|---|---|
| Overview | Campaign brief, targeting, budget, timeline, and metadata. See sections below. | -- |
| Creator Radar | AI-powered creator discovery scoped to this campaign. Search criteria are pre-filled from the campaign brief and targeting settings. | Creator Radar |
| Email Outreach | Send bulk emails to creators for this campaign and monitor delivery performance (sent, opened, clicked). | Bulk Send |
| Collaborations | All creator collaborations tied to this campaign -- negotiations, payments, and status tracking. | Collaborations |
| Posts | Published creator content attributed to this campaign. View counts, engagement metrics, and attribution status (confirmed, pending, not related). | Post Performance |
Overview tab sections
The Overview tab is the campaign's home page. It contains the following editable sections:
Campaign Brief
A Markdown document that describes the campaign in detail. You can:
- Let AI generate it -- Add source materials (URLs, PDFs, images, or plain text) and click Re-analyze. The AI reads all sources and produces a structured brief.
- Write it yourself -- Edit the Markdown directly in the built-in editor.
- Combine both -- Start with an AI-generated draft, then refine it manually.
The brief is used by Creator Radar to improve search relevance and by the AI Validator to score creator fit. See Campaign Brief for full details.
Posts & Budget
- Content types -- The types of posts you expect (e.g. TikTok video, Instagram Reel, YouTube Short).
- Target post count -- How many posts you aim to collect.
- Budget -- Total campaign budget and currency.
- Campaign end date -- The deadline for the campaign.
Targeting & Attribution
- Target regions -- Countries or regions where you want to find creators.
- Target languages -- Languages the creators should produce content in.
- Attribution keywords -- Keywords creators include in their content (e.g. hashtags, brand mentions) so posts can be automatically detected and attributed. AI can suggest keywords based on your brief.
Target Audience
Define the audiences you want to reach. Each audience segment has:
- Name -- A short label (e.g. "Fitness enthusiasts").
- Description -- Who they are (demographics, interests).
- Creator direction -- What kind of creators to look for to reach this audience.
Audience segments guide Creator Radar searches run from within the campaign.
Tags
Free-form labels to organize and categorize your campaigns (e.g. "Q3", "product-launch", "US-market"). Tags are also available as filters on the campaign list page.
What you can do
- Create a campaign with goals, budget, and audience targeting.
- Upload sources and generate a brief with AI.
- Discover creators directly from within the campaign.
- Send outreach emails to creators for this campaign.
- Manage collaborations linked to the campaign.
- Track post performance and campaign analytics once content is published.
