Appearance
Creator Filter
The Creator Filter lets you narrow down your Creator Pool using a flexible set of conditions. You can combine multiple filters across different categories to find exactly the creators you need for a campaign.
Accessing the Filter
The filter bar is available at the top of the Creator Pool page. Click Add Filter to add a condition. You can add as many conditions as you need, and they are combined with AND logic by default.
Filter Categories
Filters are organized into five categories.
Organization
Filters based on how you have organized creators within your workspace.
| Filter | Type | Description |
|---|---|---|
| Creator Tag | Multi-select | Filter by one or more Creator Tags. Shows creators that have any of the selected tags. |
| Creator Radar | Multi-select | Filter by one or more Creator Radar searches. Shows creators that were discovered by any of the selected radars. |
Basic
Fundamental creator profile attributes.
| Filter | Type | Default | Description |
|---|---|---|---|
| Platform | Single select | TikTok | The social media platform (TikTok, Instagram, or YouTube). |
| Has Email | Boolean | Yes | Whether the creator has an email address on file. Useful for outreach planning. |
| Languages | Multi-select | English | Content languages. Select one or more languages to filter by. |
| Region | Multi-select | US | Geographic region. Select one or more regions. |
Performance
Quantitative metrics about the creator's recent content performance. All performance filters use a greater-than-or-equal-to (>=) operator by default.
| Filter | Default Value | Description |
|---|---|---|
| Followers | >= 5,000 | Total follower count. |
| Engagement Rate | >= 3% | Engagement rate as a percentage. See Engagement Rate Benchmarks. |
| Video Views (14d) | >= 1,500 | Median video views over the last 14 days. |
| Video Views (30d) | >= 1,500 | Median video views over the last 30 days. |
| Video Count (14d) | >= 2 | Number of videos published in the last 14 days. |
| Video Count (30d) | >= 2 | Number of videos published in the last 30 days. |
| Image Likes (14d) | >= 1,500 | Median image likes over the last 14 days. |
| Image Likes (30d) | >= 1,500 | Median image likes over the last 30 days. |
| Image Count (14d) | >= 2 | Number of image posts published in the last 14 days. |
TIP
For a detailed explanation of what each metric means and how it's calculated, see Creator Metrics.
History
Filters based on a creator's past collaboration history with your organization.
| Filter | Default Value | Description |
|---|---|---|
| Completed Collaborations | >= 1 | Number of collaborations that reached "Completed" status. |
| Completion Rate | >= 50% | Percentage of collaborations completed (vs. cancelled). |
| Avg Completion Days | >= 7 | Average number of days from collaboration creation to completion. |
| Avg Rate | >= $50 | Average fixed rate across completed collaborations. |
| Avg Content Views | >= 1,500 | Average views on content delivered in completed collaborations. |
| Campaign | Multi-select | Filter by creators who have completed collaborations for specific campaigns. |
AI
AI-powered filtering using your configured validators.
| Filter | Type | Description |
|---|---|---|
| Validator | Validator + Score | Filter by a specific AI Validator and a minimum score (0 -- 3). Only shows creators who have been validated and meet or exceed the selected score threshold. |
How Filters Work
Operators
Different filter types support different operators:
| Filter Type | Available Operators | Description |
|---|---|---|
| Numeric | >= (default) | Greater than or equal to the specified value. |
| Multi-select | includes / excludes | Matches creators that include (or exclude) any of the selected values. |
| Single select | is | Exact match. |
| Boolean | is | True or false. |
Combining Filters
When you add multiple filters, they are combined with AND logic. A creator must match all conditions to appear in the results.
For example, if you set:
- Platform = TikTok
- Followers >= 10,000
- Engagement Rate >= 5%
Only TikTok creators with 10,000+ followers and 5%+ engagement rate will be shown.
Tips for Effective Filtering
- Start broad, then narrow: Begin with one or two key filters (e.g., platform and follower range), review the results, and add more conditions to refine.
- Use tags for repeat searches: If you frequently filter for the same criteria, consider creating a Creator Tag and tagging matching creators. Then you can filter by tag in one click.
- Combine performance and history: For finding proven creators, combine performance filters (e.g., engagement rate >= 5%) with history filters (e.g., completed collaborations >= 1, completion rate >= 80%).
- Use AI Validator for niche matching: If you need creators in a specific niche, create a Validator for that niche, run it against your pool, then filter by validator score >= 2 to find strong matches.
- Check posting frequency: A creator with high views but low video count may be inconsistent. Combine views filters with count filters to find creators who post regularly and perform well.
Using Filters in Other Contexts
The Creator Filter is also available in other parts of the platform:
- Campaign > Creator Radar: Filter creators when searching for candidates for a specific campaign.
- Bulk Send > Select Recipients: Filter creators when selecting recipients for a bulk email outreach.
- AI Validator > Select Creators: Filter which creators to validate when running a validator.