Creating a Campaign

This guide covers how to create a new campaign in Ace Influence.

Campaign brief and why it matters

A campaign brief is a structured summary of your campaign — its goals, target audience, content requirements, and brand guidelines. The campaign is the central hub for many tasks in Ace Influence, and the brief is what the AI relies on to carry out those tasks effectively:

• Creator discovery — The AI reads the brief to understand what kind of creators fit your campaign, then uses it to score and rank candidates in Creator Radar.
• Outreach emails — The AI writes better outreach emails when it has detailed information about your campaign goals, requirements, and brand context.
• Other AI tasks — Throughout the platform, AI-powered features reference the brief to provide more relevant suggestions and results for your campaign.
• Form pre-fill — During AI-assisted creation, the AI extracts key details from your uploaded materials and suggests values for fields like name, description, audience segments, and attribution keywords.

The more complete your brief, the better the AI performs across all of these tasks. We recommend using the AI-assisted creation path so the platform can generate a thorough brief from your existing materials (pitch decks, brand guidelines, product pages, etc.).

How to create a campaign

1. Navigate to Campaigns in the sidebar.
2. Click New Campaign. You will be asked to choose a creation method:
   • Let AI help you (recommended) — Upload campaign brief sources (PDFs, images, text descriptions, or URLs), and the AI will analyze them to generate a campaign brief and pre-fill the form with suggested values. See Campaign Brief for details.
   • Create manually — Go directly to the campaign form and fill in the details yourself. You can still upload a brief later from the campaign detail page.
3. Fill in the campaign details:
   • Name — A descriptive name for the campaign.
   • Description — Brief summary of the campaign goals.
   • Deadline — Optional target completion date.
   • Budget — The allocated budget for creator collaborations. You can also choose the currency (defaults to USD).
   • Target video count — The expected number of creator videos for this campaign. This helps the AI estimate the scope when searching for matching creators.
   • Post types — The types of content you expect creators to produce. See Campaign Post Types for the full list (e.g., Instagram Reel, TikTok Video, YouTube Shorts). The AI uses post types to find creators active on matching platforms.
   • Target regions — The geographic regions you want to target (e.g., US, UK, JP). The AI uses this to prioritize creators whose audience is concentrated in these regions.
   • Target languages — The languages your campaign content should be in (e.g., English, Chinese). The AI uses this to find creators who produce content in matching languages.
   • Audience segments — Structured audience profiles describing who your campaign targets. Each segment has a label and description. You can add up to 5 segments. The AI uses these profiles to match creators whose followers align with your target audience. See Audience Segment.
   • Tags — Optional labels for organizing campaigns.
   • Attribution keywords — Keywords for tracking campaign performance. Creators will use these in their content (captions, hashtags) so the platform can attribute engagement back to your campaign. Choose unique, memorable keywords.
4. Click Create Campaign to create the campaign.

Campaign creation sources

Campaigns can be created through several methods:

Source	Description
Form	Manual creation using the campaign creation form (described above).
AI-Assisted Form	Upload brief sources (PDFs, images, text, URLs) and let the AI analyze them to pre-fill the campaign form with suggested values. You review and edit before creating.
AI Chat	Created through a conversation with the AI Assistant. Simply describe your campaign goals and the AI will create the campaign for you.

Campaign status

New campaigns are Active by default. You can change the status as the campaign progresses:

• Active — Campaign is running. Outreach and collaborations are in progress. You can still edit all campaign details at any time.
• Archived — Campaign is completed or cancelled. Archived campaigns are hidden from the default list view but remain accessible through filters. Archiving is reversible — you can reactivate an archived campaign.

What's next

• Upload a campaign brief to get AI-generated insights.
• Discover creators with Creator Radar that match your campaign requirements.
• Send outreach emails to potential collaborators.