Reply Templates

Reply Templates (also called snippets) are reusable email templates that you can use across your outreach campaigns. They support variable placeholders for personalizing each message.

Accessing templates

Navigate to Outreach > Reply Templates in the sidebar.

Creating a template

1. Click New Template.
2. Enter a template name for your reference.
3. Write the email subject and body.
4. Use variable placeholders to personalize the message (e.g., creator name, campaign name).
5. Save the template.

Variable placeholders

Templates support dynamic variables that are replaced with actual values when the email is sent. Variables use double curly brace syntax — — in both the subject and body.

Available variables

Variable	Replaced with	Example output
	Creator's display name	Sarah Johnson
	Creator's social media handle	@sarahj_beauty
	Name of the linked campaign	Summer Beauty Launch
	Your organization name	Acme Brands

Example template

Subject: Collaboration opportunity —

Body:

Hi ,

I came across your content on social media and love what you're creating. We're running a campaign called and think you'd be a great fit.

Would you be interested in collaborating? I'd love to share more details.

Best,
The Team

WARNING

Make sure all variable names are spelled exactly as shown. Unrecognized variables will appear as-is in the sent email.

Editing templates

To edit an existing template:

1. Go to the Reply Templates page.
2. Click on the template you want to edit.
3. Make your changes and save.

Using templates

Templates can be used in:

• Bulk Send — Select a template as the base for your bulk email campaign.
• Drafts — Insert a template into an individual draft.
• Inbox — Use a template when replying to a creator's message.

TIP

Create templates for common scenarios: initial outreach, follow-up, negotiation, and confirmation. This saves time and ensures consistent messaging.