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Glossary
This page defines key terms and concepts used throughout the Ace Influence platform and documentation.
Attribution Keywords
Keywords assigned to a campaign that are used to track creator content performance. When creators include these keywords in their content — such as captions, hashtags, or tracking links — the platform can attribute engagement and conversions back to the campaign.
How they work: The platform automatically scans published content and comments for your attribution keywords. Matching is case-insensitive, so #MyBrand and #mybrand are treated the same. Both exact keyword matches and hashtag variations are detected. Each match goes through an attribution status workflow before being counted.
Where used: Campaign creation, Campaign Analytics
Attribution Status
The verification state of a detected attribution keyword match. When the platform finds a keyword match in creator content, it starts as Pending, can be marked Confirmed (valid attribution), or Rejected (false positive or irrelevant mention). Only confirmed attributions are counted in campaign analytics.
Where used: Campaign Analytics
Audience Segment
The target demographic for a campaign, defined by characteristics such as age, interests, geography, and behavior. Audience segments help guide Creator Radar searches and campaign targeting.
Where used: Campaign creation
Brief
A document that describes the goals, requirements, and context for an influencer marketing campaign. Briefs can be provided as text, PDF, image, or URL. Ace Influence uses AI to analyze briefs and extract actionable insights.
Where used: Campaign Brief
Bulk Send
A feature that sends personalized outreach emails to multiple creators at once using Reply Templates and recipient lists. Each bulk send is linked to a campaign. Personalization means that variable placeholders like are automatically replaced with each recipient's actual data before sending.
A bulk send goes through several stages: drafting, importing recipients, resolving email addresses, sending, and completion. See Bulk Send for the full workflow and status details.
Where used: Bulk Send
Campaign
The central organizing unit in Ace Influence. A campaign represents a single influencer marketing initiative with its own brief, audience segment, budget, and set of creator collaborations. Campaigns have three statuses: Draft, Active, and Archived.
Where used: Campaigns
Campaign Post Type
The specific type of content deliverable expected from creators in a campaign. Supported post types include:
- Instagram: Feed post, Reels
- TikTok: Video, Spark Ads
- YouTube: Dedicated video, Integration (brand mention within existing content), Shorts
Post types help set clear expectations for deliverables and allow performance tracking to be segmented by content format.
Where used: Creating a Campaign, Post Performance
Content Type
The format of a published piece of content tracked in the platform. Content types include: TikTok video, Instagram reel, Instagram post, YouTube video, YouTube Short, image, livestream, and other. Content type is used for filtering and comparing performance across formats.
Where used: Post Performance
Creator
A content creator on social media platforms (TikTok, Instagram, YouTube) who may collaborate with your brand. Creators are stored in your Creator Pool and can be tagged, validated, and contacted through the platform.
Where used: Creators
Creator Pool
Your organization's database of saved creators. Creators are added to the pool through Creator Radar searches, bulk import, or manual addition.
Where used: Creator Pool
Creator Radar
An AI-powered discovery tool that searches for creators across social media platforms based on criteria such as niche, audience size, engagement rate, location, and language. Each radar search consumes credits — the cost depends on the scope of the search (platform count, result depth). See Creator Radar for details on cost and how results work.
Where used: Creator Radar
Creator Tag
A label applied to creators for organization and filtering. Tags help you group creators by category (e.g., "Beauty", "Tech", "Micro-Influencer") and select recipients for outreach. Tags can be created manually, applied during bulk import, or generated automatically by the platform.
Where used: Creator Tags
Credits
Purchasable units that provide additional resource capacity beyond your subscription plan's base limits. Credits are shared across your entire organization — all team members draw from the same credit balance.
What credits are used for:
- Sending outreach emails beyond your plan's included quota
- Running Creator Radar searches
- Using AI Assistant features (metered by token consumption)
- Running AI Validator checks
Two types of credits:
- Plan credits — Included with your subscription each billing cycle. Unused plan credits expire at the end of the period and do not roll over.
- Purchased credits — Bought separately from the Subscription & Billing page. Never expire as long as your subscription is active.
Plan credits are always consumed first. Purchased credits are drawn on only when plan credits run out. Your remaining credit balance is visible in the User Menu at the top of the page.
Where used: Subscription & Billing
Draft
An individual email composed for a specific creator before it is sent. Drafts provide full manual control over the email content, unlike Bulk Send which uses templates.
Where used: Drafts
Email Format Style
The visual appearance of outreach emails. Ace Influence supports several styles:
| Style | Description |
|---|---|
| Plain | Simple text-only email with no styling. Best for deliverability. |
| Minimal | Clean layout with light formatting. |
| Classic | Traditional business email layout. |
| Modern | Contemporary design with visual elements. |
| Brand | Customized to match your organization's brand identity. |
You can select the email format style when composing emails or configuring Reply Templates.
Where used: Outreach, Reply Templates
Email Sending Limits
Outreach email sending is governed by one limit:
- Daily cap — A per-day sending limit derived from your plan tier. When you reach the daily cap, remaining emails in a Bulk Send are queued and resume the next day when the cap resets (midnight UTC). See Daily email cap for details.
Each email sent consumes credits from your organization's balance. There is no separate monthly email quota — email is simply one of the things credits are used for.
Key rules:
- Only outgoing outreach emails (drafts and bulk sends) consume credits and count toward the daily cap. Replies in the Inbox do not count.
- Bounced and failed emails still count toward the daily cap (they were sent from the system's perspective).
Where used: Bulk Send, Subscription & Billing, FAQ
Email Status
The delivery state of an individual outreach email. Emails move through several statuses:
| Status | Description |
|---|---|
| Scheduled | Email is queued for future delivery. |
| Pending | Email is waiting to be sent. |
| Sending | Email is being transmitted. |
| Sent | Email has been accepted by the recipient's mail server (does not guarantee inbox delivery). |
| Delivered | Email has been confirmed as delivered to the recipient's inbox. |
| Opened | Recipient opened the email (detected via a tracking pixel; not 100% accurate due to email client limitations). |
| Clicked | Recipient clicked a link in the email. |
| Replied | Recipient sent a reply. |
| Bounced | Email was rejected by the recipient's mail server (invalid address or full inbox). |
| Failed | Email could not be sent due to a technical error. |
| Skipped | Email was not sent because the creator is on an unsubscribe list or was otherwise excluded. |
| Cancelled | Email was cancelled before it was sent (e.g., bulk send was stopped). |
You can view individual email statuses in the Bulk Send detail page under recipient details.
Where used: Bulk Send, Outreach
Engagement Rate
A metric that measures the level of interaction with creator content, calculated as total engagements (likes, comments, shares, and saves) divided by total reach, expressed as a percentage. In Ace Influence, engagement rate uses reach (not follower count) as the denominator for more accurate measurement.
TIP
Note that "saves" are platform-specific — Instagram and TikTok support saves, but YouTube does not. On YouTube, engagement rate is calculated from likes and comments relative to views.
Where used: Post Performance, Campaign Analytics
Inbox
The section where you view and respond to incoming email replies from creators. Conversations are displayed as threads.
Where used: Inbox
Collaboration
A partnership between your organization and a creator. Collaborations formalize the terms of a partnership — including deliverables, compensation, and timeline — and track the collaboration through its lifecycle: Pending → Negotiating → Fulfilling → Completed (or Cancelled).
Terminology note
In the platform interface, collaborations may also be referred to as Offers. These terms are used interchangeably — an "offer" is a collaboration proposal, and a "collaboration" is the ongoing partnership. The URL path uses Collaborations but the concept is the same.
Where used: Collaborations
Organization
A shared workspace in Ace Influence where team members collaborate. Each user belongs to one organization. Organizations have roles (Owner, Admin, Member) and share resources including campaigns, creators, email quota, and credits. Resource limits and usage are tracked at the organization level, meaning all team members contribute to the same usage counts.
Where used: Organization, Organization Setup
Platform
The social media platform where a creator publishes content. Ace Influence supports TikTok, Instagram, and YouTube for creator discovery, outreach, and performance tracking.
Where used: Creator Radar, Post Performance
Reply Template
A reusable email template (also called a snippet) with variable placeholders for personalization. Variables use double curly brace syntax — for example, is replaced with the creator's actual display name when the email is sent.
Available variables: , , ,
See Reply Templates for full documentation on creating and managing templates.
Where used: Reply Templates
Script Coach
An AI-powered tool for generating and refining content scripts, talking points, and content guidelines for creator collaborations.
Where used: Script Coach
Spotlight
The main dashboard of Ace Influence. Spotlight adapts to your current situation — showing actionable cards when there are items needing attention (new replies, completed tasks, collaboration updates), and a coaching panel with next-step guidance when everything is on track. Quick action shortcuts for common workflows are always visible.
Where used: Spotlight, available in the sidebar (Spotlight)
Subscription
Your organization's pricing plan, which determines resource limits (campaigns, creators, emails), feature access, and AI usage allowances. Plans can be upgraded and supplemented with credit purchases.
Where used: Subscription & Billing
Unsubscribe
When a creator opts out of receiving emails from your organization. Unsubscribes can be scoped to a specific campaign (the creator won't receive emails for that campaign but can still be contacted for others) or applied globally (the creator won't receive any emails from your organization). Unsubscribed creators are automatically skipped during Bulk Send to protect your sender reputation.
You can manage unsubscribe settings at Settings > Unsubscribe.
Where used: Outreach, Bulk Send
AI Validator
A tool that lets you define your own criteria in plain language and have AI evaluate how well each creator matches them. Results are scored on a 0–3 scale (Strong match / Good match / Partial match / No match) with a one-line explanation for each score. Use it to rank and filter creators based on niche, content style, audience fit, or any other requirements you define.
Where used: AI Validator
CPE (Cost Per Engagement)
A cost-efficiency metric calculated as total campaign cost divided by total engagements (likes, comments, shares, and saves). Lower CPE indicates more cost-effective creator partnerships.
Example: If your campaign costs $500 and generates 10,000 total engagements, your CPE is $0.05.
Where used: Campaign Analytics
CPM (Cost Per Mille)
A standard advertising metric that measures the cost per 1,000 impressions. Calculated as: (Total campaign cost / Total impressions) × 1,000. Useful for comparing influencer marketing costs against other advertising channels.
Example: A $500 campaign generating 50,000 impressions has a CPM of $10.
Where used: Campaign Analytics