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Unsubscribe Management
The Unsubscribe settings page lets you manage how creators can opt out of your outreach emails, and view the list of creators who have already done so.
Accessing unsubscribe settings
Navigate to Settings > Unsubscribe in the sidebar.
Unsubscribe link toggle
You can enable or disable the automatic unsubscribe link that appears in your outbound emails.
- Enabled (default) — Every outreach email includes a link at the bottom that allows the creator to unsubscribe. When a creator clicks the link, they are added to your unsubscribe list and automatically skipped in future bulk sends.
- Disabled — No unsubscribe link is included in emails. Use this only if you have another mechanism in place for handling opt-outs.
TIP
Keeping the unsubscribe link enabled is recommended. It protects your sender reputation and reduces the risk of your emails being marked as spam.
Unsubscribe list
The lower section of the page shows all creators who have unsubscribed from your emails. You can:
- Search — Filter by creator name or email address to find a specific entry.
- Remove — Delete a creator from the unsubscribe list. After removal, that creator can receive emails from you again in future bulk sends.
WARNING
Only remove creators from the unsubscribe list if you have a valid reason to believe their opt-out was accidental or they have explicitly asked to be re-subscribed. Sending emails to creators who have unsubscribed damages your sender reputation.
How unsubscribes work
When a creator clicks the unsubscribe link in an email:
- They see a confirmation page (no login required).
- Their email address is added to your organization's unsubscribe list.
- On any future Bulk Send, they are automatically Skipped — no email is sent, and no credits are consumed for that recipient.
Unsubscribes are scoped to your organization. A creator who unsubscribes from your emails is not affected by emails from other organizations using the platform.
For more on how skipped emails are handled in Bulk Send, see Bulk Send.