Creator Radar

Creator Radar is an AI-powered discovery tool that helps you find content creators across major social media platforms. It uses intelligent search to match creators to your campaign needs based on niche, audience demographics, engagement rates, and other criteria.

Accessing Creator Radar

Navigate to Creators > Creator Radar in the sidebar.

You can also access Creator Radar from within a specific campaign via the Creator Radar tab. When launched from a campaign, radar automatically uses brief insights to improve search relevance.

Creating a radar search

1. Go to Creator Radar and click New Radar.
2. Configure your search criteria:
   • Platform — TikTok, Instagram, or YouTube.
   • Niche / Category — The content niche you are targeting (e.g., beauty, fitness, tech).
   • Audience size — Follower count range (e.g., 10K–50K for micro-influencers).
   • Engagement rate — Minimum engagement threshold.
   • Location — Geographic targeting (country or region).
   • Language — Content language preference.
   • Price range — Estimated creator collaboration cost range (based on platform data and historical pricing, not self-reported by creators).
   • Content style — Visual style or content format preferences.
3. Review the estimated credit cost for the search (shown before you confirm).
4. Launch the search.

TIP

Each radar search consumes credits. The cost depends on the search scope — searching multiple platforms or requesting deeper results costs more. The estimated cost is always shown before you confirm the search.

How it works

Creator Radar uses AI to:

1. Parse your criteria — Understand your requirements and identify relevant sub-niches and related topics.
2. Generate search keywords — Create optimized keywords based on your niche and requirements. These keywords are used internally to query platform data.
3. Search across platforms — Query creator databases and platform APIs for the selected platform(s).
4. Rank and filter results — Score each creator on relevance to your requirements and return the top matches.

Search status

A radar search goes through these stages:

Status	Description
Scanning	The search is actively running.
Paused	The search has been paused.
Completed	Results are ready to review.
Cancelled	The search was stopped.
Failed	An error occurred during the search.

Search results are typically available within a few minutes, depending on the scope and complexity of the search.

Viewing results

Once a radar search is complete, you can:

• Browse the discovered creators with their profiles and metrics (follower count, engagement rate, content examples).
• Review relevance scores for each creator.
• Add selected creators to your Creator Pool.
• Save the search for future reference.

Understanding relevance scores

Each creator in the results receives a relevance score from 0 to 100, indicating how well they match your search criteria:

Score range	Interpretation
80–100	Excellent match — strongly aligned with your criteria.
60–79	Good match — relevant but may not meet all criteria perfectly.
40–59	Moderate match — some alignment but worth reviewing carefully.
Below 40	Weak match — included for completeness but may not be a good fit.

The score considers niche relevance, audience demographics, engagement quality, and how closely the creator's content aligns with your specified criteria. Scores are relative within each search — a 75 in one search is not directly comparable to a 75 in a different search with different criteria.

Tips for effective searches

• Be specific with your niche — Narrow niches produce more relevant results than broad categories. "Vegan meal prep for college students" is better than "food".
• Use the campaign context — Running radar from within a campaign uses brief insights to improve matching. The AI considers your product details, target audience, and campaign goals when ranking results.
• Experiment with filters — Adjust audience size and engagement thresholds to expand or narrow results. If you get too few results, try relaxing some filters.
• Try different platforms — The same niche may have a stronger creator community on one platform vs. another.