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Creator Radar
Creator Radar is an AI-powered discovery tool that helps you find content creators across major social media platforms. It uses intelligent search to match creators to your needs based on a search direction you provide, along with platform, region, and language targeting.
Accessing Creator Radar
Navigate to Creators > Creator Radar in the sidebar. This takes you to the radar list page at /app/creators/radar.
You can also create a new radar from within a specific campaign via the Creator Radar tab. When created from a campaign, the radar automatically uses brief insights to improve search relevance.
Creating a new radar
- Go to the Creator Radar list page and click New Radar.
- Choose one of three creation methods:
Create from Campaign
Select an existing campaign, and AI will automatically plan the radar settings based on the campaign's brief, target audience, and other details. If the campaign has audience segments defined, you can select a specific segment to focus the radar on.
AI-Assisted
Describe what you need in free text, and AI will generate the radar configuration for you. You then review and adjust the settings before creating.
Create Independently
Manually fill in all the radar settings yourself.
Configuration fields
Regardless of the creation method, the radar configuration includes:
- Name -- A descriptive name for this radar task.
- Search Direction -- A text description of what kind of creators you are looking for. This is the primary input that drives the AI-powered search.
- Platform -- TikTok, Instagram, or YouTube.
- Target Email Count -- How many creators with verified emails you want the radar to find (limited by your available credit balance).
- Country -- Geographic targeting for the search.
- Language -- Content language preference (one or more languages).
- Review the configuration and click Create.
TIP
Each radar task consumes credits. The estimated credit cost depends on the target email count and platform. Your remaining credit balance and the approximate number of creators you can discover are shown on the creation form.
How it works
Creator Radar uses AI to:
- Parse your search direction -- Understand your requirements and identify relevant sub-niches and related topics.
- Generate search keywords -- Create optimized keywords based on your search direction. These keywords are used internally to query platform data.
- Search across the platform -- Query creator databases and platform APIs for the selected platform.
- Rank and filter results -- Score each creator on relevance to your requirements and return the top matches.
Radar status
A radar task goes through these stages:
| Status | Description |
|---|---|
| Scanning | The radar is actively running and discovering creators. |
| Paused | The radar has been paused. You can resume it. |
| Completed | The radar has finished. Results are ready to review. |
| Cancelled | The radar was stopped and cannot be resumed. |
Radar results are typically available within a few minutes, depending on the target email count and platform.
Radar actions
On the radar detail page, you can:
- Pause a scanning radar to temporarily stop it.
- Resume a paused radar to continue scanning.
- Cancel a scanning or paused radar to permanently stop it.
Viewing results
Once a radar task completes (or while it is still scanning), you can:
- Browse the discovered creators with their profiles and metrics (follower count, engagement rate, content examples).
- Review the AI Match Score for each creator (see below).
- Use the same filtering, sorting, and batch actions (tag, export, validate, bulk send) as in the Creator Pool.
- Click on a creator to view their full profile.
Results are sorted by AI Match Score by default, so the best matches appear first.
Understanding AI Match Scores
Each creator in the results receives an AI Match Score -- a tier-based rating indicating how well they match your search criteria. The score is displayed as a badge next to each creator:
| Tier | Label | Interpretation |
|---|---|---|
| 3 | High Match | Strongly aligned with your criteria. |
| 2 | Good Match | Relevant but may not meet all criteria perfectly. |
| 1 | Partial Match | Some alignment -- worth reviewing carefully. |
| 0 | No Match | Included for completeness but likely not a good fit. |
Hover over the match score badge to see the AI's reasoning for the score, explaining which aspects of the creator's profile aligned or didn't align with your search criteria.
The score considers niche relevance, audience demographics, engagement quality, and how closely the creator's content aligns with your specified criteria. Scores are relative within each radar -- a "High Match" in one radar is not directly comparable to a "High Match" in a different radar with different criteria.
Tips for effective searches
- Be specific with your search direction -- Narrow descriptions produce more relevant results than broad ones. "Vegan meal prep for college students" is better than "food".
- Use the campaign context -- Creating a radar from within a campaign uses brief insights to improve matching. The AI considers your product details, target audience, and campaign goals when ranking results.
- Try different platforms -- The same niche may have a stronger creator community on one platform vs. another.
